Content writing business, Kerry Finch Writing, has announced the restructuring of the services it provides to businesses around the world. In revealing the changes, owner, Kerry Finch, gave some insights into the reasons behind the decision.
“The digital business world is dynamic in the true sense of the word: it is constantly changing. Rather than simply reacting to those changes, it makes better business sense to anticipate them, and to be nimble in the implementation of newer and more effective strategies,” said Ms Finch. “Because I am active in several vibrant online business communities, and lead a tightly knit, responsive, team, we are in a great position identify new opportunities and to apply them quickly and seamlessly to the content we are writing.”
“Very often my clients don’t even recognize the often subtle changes in the written content we deliver to them, for instance the increased use of niche-relevant semantics, the more engaging ‘calls to action’, the up-to-the-minute topic selections, and, where appropriate, moving towards more geo-targeted content,” she continued. "Geo-targeting is becoming very important for connecting with people using mobile devices for search queries."
“All of the modifications are implemented with a focus on current best-practices.”
In redefining the types of blogs offered by Kerry Finch Writing, Ms Finch has her sights on keeping her business, and those of her clients, both competitive and relevant.
Blog Posts
The changes include removing the term ‘articles’ from her product offering, and replacing these with ‘blog posts’.
“Seven years ago, when I established Kerry Finch Writing, a key service I provided was article writing. These were often published on article directories with the objective of acquiring valuable links back to websites, but things have changed dramatically since then,” Ms Finch explained.
“These days I help each of my business clients, regardless of their size, to understand the need to grow their own websites with original, relevant content. I help them to understand that their website is a business asset with a dollar value - but unlike other assets, if it is well-maintained, it will appreciate over time - not depreciate.”
“Once a website has been built and populated with well written content, the best way for it to grow is by having a News or Blog section, which we can feed with new posts on a regular basis. Those clients who have a recurring monthly blog post order with us, are the ones who are reaping the rewards - their websites are being found by the search engines, and they are enjoying better engagement with their ideal customers.”
Kerry Finch Writing now offers three types of blog posts: Evergreen (general niche-relevant posts), News (relating a current news story to the clients’ businesses), and Authority (which are longer, more deeply researched industry-focused posts).
“News-focused blog posts are now one of the most effective and types of content that we offer. They demonstrate to readers that the blog is current, and that the business owner is aware of what’s happening in the real world. These posts also have the added benefit of riding off the popularity of trending news stories,” said Ms Finch. “The practice of not dating blog posts is old-school, people need to see that what they are reading is accurate right now, not 2, 3 or 4 years ago - and this is especially important for my many law firm clients.”
Removal of Services
Some of the services that Kerry Finch Writing has provided in the past are no longer being offered, but the decision to remove them are also seen as a positive step.
“I am not in the business of offering some writing services just because we can. If a particular type of content is not delivering results, then I’d rather not include it in our suite of services,” said Ms Finch.
“The more streamlined content options we are now providing have been carefully considered, and as new opportunities arise, I will no doubt be changing them again. For instance I see more downloadable White Papers in the near future. Being adaptable is vital to succeeding in the online world.”
Source: http://www.virtual-strategy.com/2014/06/26/kerry-finch-writing-announces-streamlining-content-writing-services
“The digital business world is dynamic in the true sense of the word: it is constantly changing. Rather than simply reacting to those changes, it makes better business sense to anticipate them, and to be nimble in the implementation of newer and more effective strategies,” said Ms Finch. “Because I am active in several vibrant online business communities, and lead a tightly knit, responsive, team, we are in a great position identify new opportunities and to apply them quickly and seamlessly to the content we are writing.”
“Very often my clients don’t even recognize the often subtle changes in the written content we deliver to them, for instance the increased use of niche-relevant semantics, the more engaging ‘calls to action’, the up-to-the-minute topic selections, and, where appropriate, moving towards more geo-targeted content,” she continued. "Geo-targeting is becoming very important for connecting with people using mobile devices for search queries."
“All of the modifications are implemented with a focus on current best-practices.”
In redefining the types of blogs offered by Kerry Finch Writing, Ms Finch has her sights on keeping her business, and those of her clients, both competitive and relevant.
Blog Posts
The changes include removing the term ‘articles’ from her product offering, and replacing these with ‘blog posts’.
“Seven years ago, when I established Kerry Finch Writing, a key service I provided was article writing. These were often published on article directories with the objective of acquiring valuable links back to websites, but things have changed dramatically since then,” Ms Finch explained.
“These days I help each of my business clients, regardless of their size, to understand the need to grow their own websites with original, relevant content. I help them to understand that their website is a business asset with a dollar value - but unlike other assets, if it is well-maintained, it will appreciate over time - not depreciate.”
“Once a website has been built and populated with well written content, the best way for it to grow is by having a News or Blog section, which we can feed with new posts on a regular basis. Those clients who have a recurring monthly blog post order with us, are the ones who are reaping the rewards - their websites are being found by the search engines, and they are enjoying better engagement with their ideal customers.”
Kerry Finch Writing now offers three types of blog posts: Evergreen (general niche-relevant posts), News (relating a current news story to the clients’ businesses), and Authority (which are longer, more deeply researched industry-focused posts).
“News-focused blog posts are now one of the most effective and types of content that we offer. They demonstrate to readers that the blog is current, and that the business owner is aware of what’s happening in the real world. These posts also have the added benefit of riding off the popularity of trending news stories,” said Ms Finch. “The practice of not dating blog posts is old-school, people need to see that what they are reading is accurate right now, not 2, 3 or 4 years ago - and this is especially important for my many law firm clients.”
Removal of Services
Some of the services that Kerry Finch Writing has provided in the past are no longer being offered, but the decision to remove them are also seen as a positive step.
“I am not in the business of offering some writing services just because we can. If a particular type of content is not delivering results, then I’d rather not include it in our suite of services,” said Ms Finch.
“The more streamlined content options we are now providing have been carefully considered, and as new opportunities arise, I will no doubt be changing them again. For instance I see more downloadable White Papers in the near future. Being adaptable is vital to succeeding in the online world.”
Source: http://www.virtual-strategy.com/2014/06/26/kerry-finch-writing-announces-streamlining-content-writing-services
